Life Sciences

Holland. The Original Cool.

10/23/2013 | Article

By D. Jeffrey Campbell and Brian P. Sharkey

“Holland. The Original Cool.” That is the slogan of a recently launched marketing campaign by the Netherlands Board of Tourism and Conventions and its partners. The campaign is intended to show travelers that what is now considered “cool” in other parts of the world, e.g., green energy and organic farmers’ markets, has been part of the Dutch culture for centuries.

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