Robert G. Shepherd

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In the 2010 edition of Chambers USA Bob Shepherd is noted for his expertise in trademark litigation, with sources concurring that “there are few, if any, as good in the trademark field in the Jersey market.” Clients appreciate his ability to put legal concepts into layman’s terms and suggest solutions that make sense and work.

Bob counsels clients on the worldwide clearance and registration of trademarks and in transfers, and licensing of trademarks, copyrights, including software and other intellectual property. He also litigates matters concerning the infringement of patents, trademarks and copyrights as well as the theft of trade secrets and matters involving other forms of unfair competition, including false advertising.

Prior to the private practice of law, Bob served as a Trademark Examining Attorney for the U.S. Patent and Trademark Office. As a result, he has an understanding and appreciation of how the Office operates and what steps to take to move a client’s application forward. He has maintained his relationships within the Office and among former colleagues.

Bob is comfortable working with companies and law firms from other countries and handling overseas matters on behalf of domestic clients. He conveys his understanding of the differences between U.S. laws and foreign laws and the impact they will have on clients. As a result, colleagues from other law firms often discuss options for handling a particular situation, such as in which jurisdiction should a trademark infringement dispute be venued based upon each country’s laws and the anticipated outcome for a client.

Bob recently served on the New Jersey District Court Special Committee to develop local rules for patent litigation.He also provided comments and amendments to the proposed New Jersey Trade Secrets Act for the New Jersey Law Revision Committee. He is a founder and Immediate Past Director of the John C. Lifland American Inn of Court, which focuses on federal practice and intellectual property law.

Honors and Awards
  • Martindale-Hubbell Law Directory, AV Rating
  • Recognized in Best Lawyers in America, Litigation - Intellectual Property, 2012 - 2021; Trademark Law, 2020 - 2021, Copyright Law, 2021
  • Recognized in Chambers USA—America’s Leading Lawyers for Business, Intellectual Property, 2009 - 2013
  • Recognized in 2011 Super Lawyers Business Edition, Intellectual Property Law
  • Recognized on the New Jersey Super Lawyers List, Intellectual Property, 2006 - 2013, 2015 - 2021



Related Media

Bar Admissions

  • New Jersey, 1978
  • Virginia Court of Customs and Patent Appeals, 1980
  • United Sates Court of Patent Appeals, 1980
  • United Sates Court of Appeals, Federal Circuit, 1982
  • United Sates Court of Appeals, Third Circuit, 1991
  • United Sates Supreme Court, 1996
  • United Sates District Court, Southern District of New York, 2004
  • United Sates District Court, Eastern District of New York, 2004
  • United Sates District Court, Western District of New York, 2011


Rutgers University, Newark, NJ, J.D., 1978

Boston University, Boston, MA, B.A., cum laude, Economics, 1971 

Contact Address

600 Alexander Road, Suite 2-1

Princeton, NJ 08540-6011

Phone: 609.924.8555

Fax: 609.924.3036

  • Shepherd, Robert
  • Shepherd, Robert
  • Shepherd, Robert