Regulating Drug Marketing in the Ever-Changing Regulatory/Legal/Healthcare Environment Workshop
Christine Bradshaw spoke and Jennifer Romanski attended the DIA Marketing Pharmaceuticals 2014: Regulating Drug Marketing in the Ever-Changing Regulatory / Legal / Healthcare Environment Workshop in Washington, DC.
Christine presented on Marketing Prescription Products in the Age of Obama on February 27th at 1:30 pm.
DIA Marketing Pharmaceuticals 2014 Program Highlights:
The passage of the 2009 stimulus, Patient Protection and Affordable Care Act (Obamacare) in 2010, and FDASIA in 2012, have made significant changes in the landscape of marketing prescription products. This session highlights the impact of those changes on marketing opportunities, such as the expanded role of electronic health records (EHRs) and how the Sunshine Rule affects the review and approval of promotional tactics.
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